The Knowledge to Decide

Spire participated in a seminar organized on Go-to-market best practices in the B2B space in Asia. The event was held on 21st June in Tokyo, Japan. Leon Perera, Chief Executive Officer of Spire Research and Consulting group, shared insights on ASEAN marketing trends with reference to case studies of Japanese and non-Japanese companies. Leon shared that different strategies are needed for different ASEAN markets as they are at different stages of development. There is also a growing disparity amongst large cities and between urban and rural areas. This fact makes in-country research and even city-level research essential for success in the region. Japanese companies should take advantage of AFTA (ASEAN Free Trade Area). It would be beneficial to have several hubs across ASEAN for different types of activity instead of centralizing all regional functions in one country. For example, regional finance/treasury and logistics activity could be based in Singapore while high-end ...

Spire participated in a seminar organized on Go-to-Market best practices in the B2B space in Asia. The event was held on 14th June in Osaka, Japan. Jeffrey Bahar, Deputy Chief Executive Officer of Spire Research and Consulting Group, shared insights on ASEAN marketing trends with senior executives of Japanese companies headquartered in the Kansai region of Japan. Jeffrey shared business-to-business (B2B) marketing tips for Japanese companies struggling to work with local partners in ASEAN countries. The Asian ‘Tiger Cub Economies’ country landscape is evolving, with new emerging economies joining the ranks. Vietnam has joined Indonesia and Thailand as one of the low-cost production hubs in ASEAN, whereas the Philippines has emerged to become one of the key markets for sourcing materials for secondary industries. Therefore, the right ASEAN countries should be selected depending on one’s market position and strategic intent. For certain industries, the market dynamics a...

Between the years 2019 to 2025, one in seven of the estimated 173 million tourists to the world’s top 300 cities will be from China. Will China continue to lead global tourism growth? Leon Perera, Chief Executive Officer of Spire Research and Consulting, shared his viewpoint on the global tourism industry in China Daily – Asia Weekly section on 19 June 2019. China is leading the booming global tourism industry as the world is adjusting to the new world order in global trade. Perera highlighted that iconic cities like Rome, Paris, Tokyo and New York are still preferred by tourists. But a small proportion of tourists, driven by interest in wildlife and heritage, is contributing to a growing trend of tourism to nature reserves and rural areas. In 2019, the world’s top 300 cities will account for almost 50 per cent of the global international travelers while being home to just 20 per cent of the world’s population. Read more :  https://www.spireresearch.com/newsroom/m...

A report highlights that by 2050, Arctic temperatures are expected to rise by 3 to 5°C, leading to a rise in sea levels and threatening the homes of four million people. Solutions using Artificial Intelligence could incorporate data from smart meters and Internet of things (IOT) sensors to predict a city’s energy demand so as to help optimize energy production. Carbon emissions could be significantly reduced through the use of 3D printing and raw material water reduction. How can advanced technology like AI, IoT and 3D printing help tackle climate change? Read more :  https://www.spireresearch.com/newsroom/spirethoughts/deploying-industry-4-0-technology-to-mitigate-climate-change/