Spire discusses e-commerce strategies suited to the Indian market

Spire was honoured to participate at the GATES India ICT Reseller Channel Summit 2018. The Summit was held on 4-6 September, 2018 in Kolkata. Vinita Nath, Senior Analyst at Spire India, shared her insights on booming e-commerce industry in India, focusing on market trends and growth strategies.

Nath discussed the growth of the digital market, its rapid expansion and e-commerce platforms available for Small and midsize businesses (SMBs).

India has the second highest number of active internet users in the world, at 390 million. Its Business-to-Business (B2B) market is expected to reach USD700 billion by 2020.

For better sales outreach, SMBs should explore business listings or social media platforms provided by well-known brands such as Amazon Business, Whatsapp Business, Facebook Business and even Instagram with various advertising options available.

Nath mentioned that multichannel selling enables businesses to connect with a network of many e-commerce portals. For instance, Blubox, one of the leading e-commerce service providers in India, allows a seller to connect to over 30 e-commerce portals such as Amazon, Paytm, Flipkart to name a few.

Therefore, it remains crucial for SMBs to create a presence on multiple e-commerce and social media platforms to drive sales. Business owners need to start building upon content and marketing strategies from a mobile-perspective.

Vinita Nath’s presentation deck on “E-commerce strategies suited for Indian Market for Resellers” can be found here.

https://www.spireresearch.com/newsroom/events/spire-discusses-e-commerce-strategies-suited-to-the-indian-market/

Comments

Spire speaks on ICT sector at the GATES Vietnam ICT Channel Summit in Da Nang

Spire was honored to participate in the GATES Vietnam ICT Channel Summit 2019 as Event Partner. The Summit was held on 11-13 December, in Da Nang. Japnit Singh, Deputy Chief Executive Officer of Spire Group, shared his insights on scope and opportunities. Japnit discussed how the ICT sector in Vietnam holds lucrative opportunities. The country boasts the fastest growing economy in South-East Asia with around 13% GDP (Gross Domestic Product) growth for manufacturing from FDI (Foreign Direct Investment) in 2018. With the 4th fastest download speed in ASEAN, Vietnam’s digital economy continues to grow. E-commerce growth is expected to be 14% from 2019 to 2023, with 97% of online purchases executed through mobile phones. The government’s Digital Economy 2020 plan aims to promote smart cities across the country by 2030. Regulatory reform aims to ease digitization in the government and encourage local businesses to adopt technology. To that end, the government plans to is...

Thailand unrest fails to deflate the Thai economy

Thailand has been beset by continuous political tension since 2008. And now, anti-government protestors vow to “shut down” Bangkok. But the protests have not derailed foreign direct investment or economic growth. Leon Perera, Chief Executive Officer of Spire Research and Consulting, shared his thoughts on the outlook for Thailand’s economy in China Daily – Asia Weekly. Despite the on-going political unrest, Thailand’s economy continues to grow steadily. One of the drivers of this growth is foreign direct investment. The Thai Board of Investment, one of the region’s most respected investment boards, has managed to maintain investor confidence thus far. However, adverse impacts have been felt on Thailand’s stock market, currency and inbound tourism during this period of intense political strife. Perera shared that the Thai tourist industry has been hit by flight and tour cancellations. Having said that, other key sectors such as chemicals, automotives, information and communica...

The Trump Presidency: One year on

One year since President Trump took office, what has been the impact for businesses in Asia? Leon Perera, CEO of Spire Research and Consulting, shared his thoughts in The Business Times – Views from the Top section on 27 November 2017 on the impact on global economy. Thus far, Donald Trump’s Presidency has not been bad for the American stock market and the US dollar. However, the expected infrastructure spending and tax cuts, which drove stock market exuberance in 2016, are still far from being realized and could well be at risk. Perera opined that President Trump’s withdrawal from the Trans-Pacific Partnership (TPP) has caused a strain in global trade relations and has raised the risk of trade frictions. President Trump has also overseen a decline in US influence in the Middle East and Asia. However, the basic fundamentals of the US economy remain strong thanks to its world-class universities, innovative companies, confident consumers, a strong start-up sector as well ...

Germany: The Eurozone’s economic powerhouse

Germany is the fourth largest global economy today. Its exports amounted to EUR107 billion in March 2015 – an all-time high since the 1950’s. Despite being the only European nation with a strong manufacturing base and rising employment rate, will Germany succeed to drive Eurozone’s stagnant economy? And what lessons does Germany’s economic success hold for the rest of the world? Germany’s resurgence With the second lowest unemployment rate in the European Union (EU) at 5.3 per cent, Germany’s economy has survived many setbacks. The economic success dates back to the Industrial Revolution due to the early adoption of coal production and rail transportation. Moreover, the fall of the Berlin Wall – the reunification of West and East Germany – and the expansion of the EU created huge market opportunities for Germany. Often regarded as the ‘Sick man of Europe’, Germany had almost lost hope of returning to rapid economic growth, undergoing recessions in 2003 and a dismal 1.2 p...

Healthcare Information Technology: Big data in the hands of doctors

The movement to digitize healthcare information promises to deliver massive gains in efficiency, effectiveness and patient access to personal data. The next steps in this revolution involve making health data accessible via mobile devices and applying big data analytics. Can healthcare IT really revolutionize the age-old healthcare industry? Medical records have traditionally been stored at hospitals and medical centers in the form of paper or analogue film explaining the old joke about doctor’s handwriting. Remarkably, a large share of medical records across the world is still stored in this way, especially in developing economies. But for decades now, a quiet revolution has been underway to make medical information digital, portable across different medical institutions, amenable to big data analytics and accessible to the patient. This revolution is now nearing the tipping point when big changes may become visible. Nowadays, leading healthcare providers in develop...

The Knowledge to Decide

Search This Blog