Spire discusses e-commerce strategies suited to the Indian market

Spire was honoured to participate at the GATES India ICT Reseller Channel Summit 2018. The Summit was held on 4-6 September, 2018 in Kolkata. Vinita Nath, Senior Analyst at Spire India, shared her insights on booming e-commerce industry in India, focusing on market trends and growth strategies.

Nath discussed the growth of the digital market, its rapid expansion and e-commerce platforms available for Small and midsize businesses (SMBs).

India has the second highest number of active internet users in the world, at 390 million. Its Business-to-Business (B2B) market is expected to reach USD700 billion by 2020.

For better sales outreach, SMBs should explore business listings or social media platforms provided by well-known brands such as Amazon Business, Whatsapp Business, Facebook Business and even Instagram with various advertising options available.

Nath mentioned that multichannel selling enables businesses to connect with a network of many e-commerce portals. For instance, Blubox, one of the leading e-commerce service providers in India, allows a seller to connect to over 30 e-commerce portals such as Amazon, Paytm, Flipkart to name a few.

Therefore, it remains crucial for SMBs to create a presence on multiple e-commerce and social media platforms to drive sales. Business owners need to start building upon content and marketing strategies from a mobile-perspective.

Vinita Nath’s presentation deck on “E-commerce strategies suited for Indian Market for Resellers” can be found here.

https://www.spireresearch.com/newsroom/events/spire-discusses-e-commerce-strategies-suited-to-the-indian-market/

Comments

Spirethoughts: Saving India’s farmers

Rural farming in India could benefit immensely from solar energy, as farmers can use water pumps that are powered by solar panels to irrigate farms; balancing out the electricity provided for urban dwellers in the process. This is crucial as approximately 18 million of the country’s 25 million water pump sets are linked to the national electric grid. To address the nation’s power shortage, a joint-venture will be formed between six state-owned companies in Mumbai, including Bharat Heavy Electricals Ltd and Power Grid Corporation of India Ltd, to build a 4-gigawatt solar photovoltaic farm by the end of 2016. The price would be INR10 cheaper than the lowest power bid in India. Once the government grant has been received, this would change the way clean energy is generated; providing light through solar energy to 70 percent of the population residing in the urban areas. Is solar energy becoming a transformative resource for rural farmers? http://www.spireresearch.com/ne...

Spire sponsors INBC Salmon Evening to explore business opportunities in aqua farming

Indonesia is the world’s third largest aquaculture producer. What business prospects lie in Indonesia’s aqua farming industry? Spire Research and Consulting was honored to be a sponsor and speaker at the Indonesia Norway Business Council (INBC) Salmon Evening in Jakarta – an event aimed at exploring trends and potential business opportunities in Indonesia’s aqua farming industry. At the event, Franklin Crum, Manager, Client Service of Spire Research and Consulting, spoke about aqua farming and the untapped opportunities in this industry. He remarked that Indonesia, being the third largest aquaculture producer worldwide (trailing closely behind China and India), saw an average annual increase of 30.9% in aquaculture production volume from 2009 to 2012. Crum commented that opportunities in aqua farming are abundant. There is an increasing demand for high-value fish species such as snapper, grouper, pompano and barramundi as well as rising supply of fingerlings (young fish) for ...

China’s landfills: Can waste be turned into energy?

260 million used tires are dumped in landfills all over the world. These tires contaminate groundwater and create clouds of black grime when they ignite, releasing toxins into the atmosphere. IFW Recycling Corporation based in the U.S. sees these old tires as a clean, green and efficient source of fuel. The tires are gassed to result in usable diesel fuel. This does not cause pollution and creates by-products for further use such as distilled water, carbon black and ash. With China emerging as one of the world’s biggest polluters, its government is seeking alternatives to coal-fired electricity generation. This could be one of them. https://www.spireresearch.com/newsroom/spirethoughts/chinas-landfills-can-waste-be-turned-into-energy/

The Philippines - Asia's next economic powerhouse

The Philippines is emerging as one of Asia’s most dynamic economies, with a forecasted growth rate of 6.9 per cent in 2018 driven by investment and private consumption. The economy recorded growth of over 6 per cent in 2017, for the sixth straight year, thanks to buoyant government spending, exports and a recovery in the agricultural sector. Will this Southeast Asian tiger be able to maintain its momentum? A growing economy While advanced economies like the United States, Europe and Japan are growing at slow rate, a number of emerging economies like the Philippines continue to surge ahead. With annual growth expected to reach 6.9 per cent by 2018, the Philippines now ranks as the 10th fastest growing economy globally. Owing to strong domestic demand and government projects, the country’s economy is on the rise. The government’s expansionary fiscal policy has aided capital formation and credit growth, whereas low inflation has strengthened private consumption. Path...

FIFA World Cup 2018 holds lessons for successful team building

The FIFA World Cup 2018 is widely seen as one of the best World Cups in recent memory, with many surprises and goals aplenty. One talking point was the role of teamwork as opposed to just superstar talent. What lessons can businesses learn from the beautiful game? Leon Perera, CEO of Spire Research and Consulting, shared his thoughts in The Business Times – Views from the Top section on 23 July 2018. As World Cup fever draws to an end, the game lived up to its hype with breath-taking goals and outstanding performances. Perera highlighted the role of 'team effort' over mere individual talent, which was evident in the early failure of teams with world-class superstars like Argentina and Portugal. Perera also pointed out the importance of investing in new talent pipeline development, which paid rich dividends for France, the winning team and also one of the youngest teams in the World Cup. The game also highlighted the role of risk-taking. A relentless approach t...

The Knowledge to Decide

Search This Blog