Disney eyes India's market through Fox Star India deal

Disney and 21st Century Fox are hoping to close a deal that will lead to Disney acquiring Fox’s Star India Network, adding more than 700 million people to its global audience.

Fox expects to increase Star India’s operating profits to USD1 billion by 2020. Disney is also counting on India’s smart phone boom to push mobile entertainment content.

Will Disney succeed in India’s entertainment market?

Read here more:https://www.spireresearch.com/newsroom/spirethoughts/disney-eyes-indias-market-through-fox-star-india-deal/

Comments

Africa's aviation sector opens up

When the African Union (AU) launched the Single African Air Transport Market (SAATM) in January this year, it finally opened up Africa’s skies. 23 signatories on board, though another 32 AU members are yet to sign on. SAATM’s launch is a part of AU’s Africa 2063 project, which is a commitment to intra-continent development. If a common regulatory framework is put into place, this could benefit intra-continental travelers immensely, thus boosting commerce and tourism flows among African countries. Will Africa become the world’s next big aviation market? For more information, click here .

China's measured reaction to US trade tariffs

The recent US trade tariff announcement will impact Chinese imports worth USD60 billion. Will China’s reaction and the prospect of continuing tit-for-tat tariff hikes cause more panic across global markets? Leon Perera, CEO of Spire Research and Consulting, shared his thoughts in China Daily – Asia Weekly. As the US Treasury explores restrictions on Chinese investment in the country, the value of stocks plunged across Asian markets. Industries that might come under more scrutiny for possible higher trade tariffs include maritime equipment, new materials, automated machine robotics and tools along with new advanced information technology and high-tech shipping to name a few. Voicing concern, Perera pointed out that China’s focus will still be on minimizing an escalation of mutual tariff hikes. China has hugely benefitted from global trade and FDI flows. However, China is clearly prepared to pursue retaliatory tariffs of its own for strategic reasons – it has announced tariff h...

Shanghai catches the eye of global healthcare service providers

Shanghai is set to become the next hub for quality healthcare services as new hospitals collaborate with established industry players. Will Chinese medical tourists check in at home for medical treatment? Leon Perera, Chief Executive Officer of Spire Research and Consulting, shared his insights in the Asian version of Japan’s Nikkei newspaper. Home to a population of 23 million – where 53% of the population is middle class and above – the city of Shanghai continues to lure more foreign investors in the healthcare segment for the affluent. Raffles Medical Group, Singapore’s premium private healthcare provider, has set foot in Shanghai with its first overseas hospital, part of a wider trend of premium healthcare service providers setting up shop in the city. Perera highlighted that the growth in healthcare services has been fuelled by the government’s policy shift to allow more foreign ownership of hospitals. The intent behind this is perhaps to retain some of the 60,000 me...

China leads the way with eco-innovation

https://www.spireresearch.com/newsroom/spirethoughts/china-leads-the-way-with-eco-innovation/ China is starting to take a leading position in eco-innovation. This has been driven by the country’s large-scale efforts to address pressing environmental challenges, such as in the areas of air pollution and flood control. Many companies are lending support to this cause. For instance, the Beijing subway introduced special vending machines in May last year which reward commuters with discounts on their travel pass when they recycle plastic bottles. In the same year, Nike opened a concept store in Shanghai which was entirely constructed out of trash. The no-glue construction ensured that all materials could be reused in future. Is China ready to remap the path of eco-innovation?

Do your customers truly remember your brand?

No marketer wants their brand message to be out of sight and out of mind. But with multiple media platforms and so many upstart brands crowding alongside old, established ones, what elements work best to ensure successful brand recall? And how important is recall as a factor in a brand’s success? Though brand recall is deemed to be one of the most important factors influencing buying decisions, recall alone is not enough for brands to soar. Marketers need to ensure that there is a strong linkage between the advertisement and the brand, so that consumers can connect to the specific brand of a product, rather than the generic product category. The importance of brand recall A high brand recall would indicate that the product is easily recognizable. It is more than about recalling the name. It is about connecting the name with the message. For instance, one would relate Disney with “fun, family entertainment”, Nike with “authentic athletic performance”, and Starbucks wit...

The Knowledge to Decide

Search This Blog