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African haircare industry surges ahead

The African hair care industry has been among the fastest growing across the content over the past few years. The market is expected to grow in value to USD761 million by the end of 2017.

Various factors are responsible for this steady growth, such as the global trend towards chemical-free hair products as well as growing acceptance of the natural texture and colour of African hair.

However, the pricing model is a challenge. Natural hair products are generally made with higher quality ingredients, unlike cheaper petro-chemical based ones. The battle to persuade consumers to pay higher prices has not yet been concluded.

Can Africa turbo-charge the global hair care industry?

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