Skip to main content

Spire shares views of India’s ICT vendors’ and customers’ at the GATES ICT Summit 2016


Spire Research and Consulting was honored to participate in the GATES India ICT Reseller Summit 2016 as the content and research partner.

The event was held in Bangalore from 4-6 October, 2016. The Summit is an initiative to provide a powerful business platform for consumer electronics and ICT brands to launch, develop and expand their network in the Indian sub-continent.

Saurabh Sharma, Country Director for Spire Research and Consulting India, highlighted the findings of Spire’s survey to assess the experience of ICT customers and vendors for online and offline platforms in India. The survey focused on customers’ purchase habits, preferred price range and product preferences along with future mode of purchase. It also measured vendors’ selling habits, preferred price range and product preferences along with association with e-commerce platforms
.
The data was drawn from telephonic and online surveys conducted (in October 2016) across five metropolitan cities, namely Delhi-NCR, Mumbai, Hyderabad, Bangalore, and Kolkata.

The survey showed that 54% of online shoppers have made ICT purchases online. Bangalore based respondents made the most online ICT purchases (67%).

Mobile phones (90%) topped the list of most purchased items followed by mobile accessories (50%). Leading e-commerce platforms included Flipkart (82%) and Amazon (74%).

Big price discounts (73%) and convenience (62%) encouraged online purchases but 92% of respondents were open to buy offline if their preferred e-tailer launched a physical store. In contrast, offline purchases are encouraged by emotional satisfaction, room for price negotiation, product verification proof and better post-sales support. This is why online stores are generally favoured by customers’ of low priced ICT products.

64% of vendors have been associated with e-commerce platforms for less than 3 years, with 87% of those having a brick and mortar presence via physical stores or channel sales.

Vendors consider faster payments (53%) with hassle-free delivery (32%) as key decision factors when choosing e-commerce platform partners.

However, 97% of vendors view physical channels as being more profitable due to factors such as negligible returns, better cash flow, flexible product prices, low replacement and damage, to name a few.

Sharma’s presentation deck on “India’s ICT Sector – Vendors’ and Customers’ Perspective (E-commerce and Brick and Mortar stores) ” can be found here.

Labels:

Comments

Post a Comment

Popular posts from this blog

Spire sponsors INBC Salmon Evening to explore business opportunities in aqua farming

Indonesia is the world’s third largest aquaculture producer. What business prospects lie in Indonesia’s aqua farming industry? Spire Research and Consulting was honored to be a sponsor and speaker at the Indonesia Norway Business Council (INBC) Salmon Evening in Jakarta – an event aimed at exploring trends and potential business opportunities in Indonesia’s aqua farming industry. At the event, Franklin Crum, Manager, Client Service of Spire Research and Consulting, spoke about aqua farming and the untapped opportunities in this industry. He remarked that Indonesia, being the third largest aquaculture producer worldwide (trailing closely behind China and India), saw an average annual increase of 30.9% in aquaculture production volume from 2009 to 2012. Crum commented that opportunities in aqua farming are abundant. There is an increasing demand for high-value fish species such as snapper, grouper, pompano and barramundi as well as rising supply of fingerlings (young fish) for ...
Post a Comment
Read more

FIFA World Cup 2018 holds lessons for successful team building

The FIFA World Cup 2018 is widely seen as one of the best World Cups in recent memory, with many surprises and goals aplenty. One talking point was the role of teamwork as opposed to just superstar talent. What lessons can businesses learn from the beautiful game? Leon Perera, CEO of Spire Research and Consulting, shared his thoughts in The Business Times – Views from the Top section on 23 July 2018. As World Cup fever draws to an end, the game lived up to its hype with breath-taking goals and outstanding performances. Perera highlighted the role of 'team effort' over mere individual talent, which was evident in the early failure of teams with world-class superstars like Argentina and Portugal. Perera also pointed out the importance of investing in new talent pipeline development, which paid rich dividends for France, the winning team and also one of the youngest teams in the World Cup. The game also highlighted the role of risk-taking. A relentless approach t...
Post a Comment
Read more

Will Indonesia’s new government be favorable for economic growth?

What will be the impact of Indonesia’s recent Presidential and legislative elections on its growing economy? Leon Perera, Chief Executive Officer of Spire Research and Consulting, shared his insights in Business Times – Singapore. Mr. Joko’s likely victory in the Presidential elections of Indonesia would mean improved competitiveness through continued economic reforms. He would probably continue working on attracting direct foreign investment, build infrastructure, continue civil service reform, promote special economic zones and for locally sourced commodities to nurture value added processing. Mr. Joko’s second term would also be beneficial for Indonesia’s ICT startup sector. However the pace of the economic reforms may be slow, owing to the signs that the new legislature may possibly enhance the weight of social conservatives in politics. Read more :  https://www.spireresearch.com/newsroom/media/will-indonesias-new-government-be-favorable-for-economic-growth/...
Post a Comment
Read more

Spirethoughts: No show for Wal-Mart in India

The highly anticipated re-entry of one of the biggest names in retail, Wal-Mart, into India was a huge disappointment. It has recently dissolved a six-year joint venture with Bharti Enterprises, and eagerly awaits the upcoming general elections; which could mean easing up of restriction on foreign retailers. At present, the laws required foreign retailers to source 30 per cent of their goods from small and medium-sized suppliers; making it harder for them to compete against domestic supermarkets which are not saddled with such restrictions. Besides, foreign investors are obligated to partner a domestic player so as to enter the India market, with up to 51 percent ownership in local operations. This has resulted in rising investors’ concerns with regards to having no control over the domestic business. Besides, the brand’s reputation could be tarnished if the local player engages in unethical acts, such as corruption and tax battles. Other global retailers are keeping a cl...
Post a Comment
Read more

Android market in India

- Saurabh Sharma, Country Manager, Spire Research and Consulting   India can easily be considered as an Android country since 91% of its market share belongs to devices using Google’s mobile operating system. It is an open-source, Linux-based operating system designed specifically for smartphones and computer tablets. This facilitates easy accessibility for programmers to provide enhanced services as well as improve the core functionality of the device. According to statistics, the Android platform has breached 80% market share globally in the third quarter of 2013. With 40 million smartphones in the country, Indian users have an easy access to smartphones to stay connected online. With more consumers wanting to get their hands on smartphones and computer tablets, this has unsurprisingly pushed for the dominance of Androids across markets. Moreover, Androids is adopted by all major smartphone players in India – local players such as Karbonn and Micromax, as we...
Post a Comment
Read more