Skip to main content

Spire shares views of India’s ICT vendors’ and customers’ at the GATES ICT Summit 2016


Spire Research and Consulting was honored to participate in the GATES India ICT Reseller Summit 2016 as the content and research partner.

The event was held in Bangalore from 4-6 October, 2016. The Summit is an initiative to provide a powerful business platform for consumer electronics and ICT brands to launch, develop and expand their network in the Indian sub-continent.

Saurabh Sharma, Country Director for Spire Research and Consulting India, highlighted the findings of Spire’s survey to assess the experience of ICT customers and vendors for online and offline platforms in India. The survey focused on customers’ purchase habits, preferred price range and product preferences along with future mode of purchase. It also measured vendors’ selling habits, preferred price range and product preferences along with association with e-commerce platforms
.
The data was drawn from telephonic and online surveys conducted (in October 2016) across five metropolitan cities, namely Delhi-NCR, Mumbai, Hyderabad, Bangalore, and Kolkata.

The survey showed that 54% of online shoppers have made ICT purchases online. Bangalore based respondents made the most online ICT purchases (67%).

Mobile phones (90%) topped the list of most purchased items followed by mobile accessories (50%). Leading e-commerce platforms included Flipkart (82%) and Amazon (74%).

Big price discounts (73%) and convenience (62%) encouraged online purchases but 92% of respondents were open to buy offline if their preferred e-tailer launched a physical store. In contrast, offline purchases are encouraged by emotional satisfaction, room for price negotiation, product verification proof and better post-sales support. This is why online stores are generally favoured by customers’ of low priced ICT products.

64% of vendors have been associated with e-commerce platforms for less than 3 years, with 87% of those having a brick and mortar presence via physical stores or channel sales.

Vendors consider faster payments (53%) with hassle-free delivery (32%) as key decision factors when choosing e-commerce platform partners.

However, 97% of vendors view physical channels as being more profitable due to factors such as negligible returns, better cash flow, flexible product prices, low replacement and damage, to name a few.

Sharma’s presentation deck on “India’s ICT Sector – Vendors’ and Customers’ Perspective (E-commerce and Brick and Mortar stores) ” can be found here.

Labels:

Comments

Post a Comment

Popular posts from this blog

Spire speaks on Omni-channel strategies for Indonesian retailers

Spire was honored to participate in the Samsung Top Achiever Retailer (STAR) event held on 22 August, in Jakarta. Albertus Edy Rianto, Senior Manager, Spire Indonesia, shared his insights on the significance of Omni – channel strategies for mobile phone retailers. Albertus discussed offline-to-online strategy, where multiple channels merge to help target customers across various channel platforms. He elaborated that more than 80% of Indonesian mobile phone retail sales in 2020 will still occur at physical outlets. However, 71% of Indonesians browse online for a while prior to shopping at a physical store. Factors that influence customers include better delivery conditions, storefront apps for better sales and even packaging. As customers become more tech-savvy and demanding, more consideration will be given to innovative payment processes and browsing more than one channel to make a purchase. As far as online purchases are concerned, 25% of customers still feel ...
Post a Comment
Read more

Asia-Pacific nations poised to sign the world’s largest multi-lateral trade agreement, RCEP, in 2020

After six years of negotiations, more than a dozen countries in the Asia-Pacific are poised to sign the world’s largest trade agreement, known as the Regional Comprehensive Partnership (RCEP), in 2020. This agreement would boost commerce among participating countries by lowering tariffs as well as standardizing customs rules and procedures. The RCEP will widen market access, especially for those countries that do not have existing many bilateral trade agreements in place. Will India pay a price for its decision to stay out of the RCEP? Read more:  https://www.spireresearch.com/newsroom/spirethoughts/asia-pacific-nations-poised-to-sign-the-worlds-largest-multi-lateral-trade-agreement-rcep-in-2020/
Post a Comment
Read more

Spire and YBC host breakfast seminar on the impact of demonetization in India

On 20 January, Spire and Yamada Business Consulting (YBC) jointly held a breakfast seminar in Singapore to explore the impact on India’s economy of the recent Rupee demonetization of high-value currency notes. Leon Perera, Chief Executive Officer of Spire Research and Consulting, Japnit Singh, Deputy Chief Executive Officer at Spire and Yasuyuki (Luke) Kita, General Manager of YBC (Singapore), addressed the session. Spire Singapore and YBC discussed the demonetization’s impact on different industry sectors, on e-commerce and on the outlook for doing business in India in 2017. The speakers talked about how demonetisation will spur growth in cashless transactions. Although the retail and car resale sector will suffer short-term damage, there is a visible shift towards modern trade and online transactions. Moreover, ease of doing business and transparency will rise, making India more investment-friendly. https://www.spireresearch.com/newsroom/events/spire-and-ybc-host-br...
Post a Comment
Read more

Spire talks about ICT strategies at ICT market Movement 2019 in Yogyakarta

On 20th January, Spire was honored to participate in the ICT Market Movement 2019, Strategic Plan 2020 in Yogyakarta. Jeffrey Bahar, Deputy Chief Executive Officer, Spire Research and Consulting Group shared his insights on the outlook for the Indonesian ICT sector and the strategies needed to win. Jeffrey discussed strategies for digital transformation, which is a watch-word among most corporates in Indonesia today. Going forward, key areas for ICT players to look at include Big Data, the Internet of Things and smart payment solutions. While cyber security remains a concern, technological advancements are improving the security options and tool-kit available to companies. Read more:  https://www.spireresearch.com/newsroom/events/spire-talks-about-ict-strategies-at-ict-market-movement-2019-in-yogyakarta/
Post a Comment
Read more

Spire talks about ASEAN B2B marketing best practices for companies in Osaka

Spire participated in a seminar organized on Go-to-Market best practices in the B2B space in Asia. The event was held on 14th June in Osaka, Japan. Jeffrey Bahar, Deputy Chief Executive Officer of Spire Research and Consulting Group, shared insights on ASEAN marketing trends with senior executives of Japanese companies headquartered in the Kansai region of Japan. Jeffrey shared business-to-business (B2B) marketing tips for Japanese companies struggling to work with local partners in ASEAN countries. The Asian ‘Tiger Cub Economies’ country landscape is evolving, with new emerging economies joining the ranks. Vietnam has joined Indonesia and Thailand as one of the low-cost production hubs in ASEAN, whereas the Philippines has emerged to become one of the key markets for sourcing materials for secondary industries. Therefore, the right ASEAN countries should be selected depending on one’s market position and strategic intent. For certain industries, the market dynamics a...
Post a Comment
Read more