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Spire chosen as Official Research Partner to the BMW Malaysian Open for fifth year in a row


Spire was honored to be appointed as the Official Research Partner for the fifth consecutive year for the BMW Malaysian Open – an international tennis tournament sanctioned by the Women Tennis Association (WTA). The event was held from 29th February to 6th March 2016 at the Kuala Lumpur Golf and Country Club (KLGCC) in Kuala Lumpur, Malaysia.

Along with the Lawn Tennis Association of Malaysia (LTAM), Spire was thrilled to be a part of this prestigious event, which hosted talented sportspersons such as Roberta Vinci, Elina Svitolina and Eugenie Bouchard.

As the Official Research Partner, Spire’s Malaysia team aided organizers to improve event arrangements in the coming years by gathering fact-based insights from spectators. Spire’s regular participation in this international event showcases the quality and consistency of the research we provide.

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