Digital content in Hindi gaining momentum

To invest in Hindi content makes business sense. There are around 500 million Hindi speakers in India and across the globe. DB Corp Ltd. – India’s largest print media company – is pursuing this strategy.

Internet users in Hindi are on the rise in rural India where 87 million mobile-internet users and 134 million internet users are based (as of 2014).

However, developers find it difficult to create a standardized interface language setting and the lack of standard phonetic translations makes it harder to type Hindi characters. Moreover, with many other official languages across India, propagating Hindi content is still an uphill task.

Will Hindi digital content take off any time soon?

https://www.spireresearch.com/newsroom/spirethoughts/digital-content-in-hindi-gaining-momentum/

Comments

FIFA World Cup 2018 holds lessons for successful team building

The FIFA World Cup 2018 is widely seen as one of the best World Cups in recent memory, with many surprises and goals aplenty. One talking point was the role of teamwork as opposed to just superstar talent. What lessons can businesses learn from the beautiful game? Leon Perera, CEO of Spire Research and Consulting, shared his thoughts in The Business Times – Views from the Top section on 23 July 2018. As World Cup fever draws to an end, the game lived up to its hype with breath-taking goals and outstanding performances. Perera highlighted the role of 'team effort' over mere individual talent, which was evident in the early failure of teams with world-class superstars like Argentina and Portugal. Perera also pointed out the importance of investing in new talent pipeline development, which paid rich dividends for France, the winning team and also one of the youngest teams in the World Cup. The game also highlighted the role of risk-taking. A relentless approach t...

Side Click: Are you under the surveillance camera?

Identifying VIPs with strong purchasing power is crucial to retail success. More often than not, retail staff fail to do this in time. Facial recognition technology can help prevent this. But does it put our privacy at risk? With high-spending customers making out-sized contributions to retail profitability, it is increasingly crucial for retailers to provide personalized customer service the minute a VIP customer sets foot in the store. For instance, Katie Holmes reportedly spent USD100,000 on a fashion makeover and USD14,200 on lingerie alone in 2012! This is where identification technology can play a role. NEC, a Japan-based ICT vendor, has developed an identification application based on a facial recognition system – comparing the individual’s facial features against its database, and sending prompts when a match is identified. The initial purpose of the application was to help identify terrorists and criminals , but it was subsequently adapted to the retail setting....

Spire appointed as Official Research Partner to the BMW Malaysian Open for the fourth consecutive year

Spire was honored to be appointed as the Official Research Partner of the BMW Malaysian Open for the fourth consecutive year. The 2015 BMW Malaysian Open – the sixth edition of the Malaysian Open – was held from 28 February to 8 March 2015 at the Royal Selangor Golf Club in Kuala Lumpur, Malaysia. The event gathered 13,815 spectators from across the region. Together with the Women’s Tennis Association (WTA) Tour and the Lawn Tennis Association of Malaysia (LTAM), Spire was thrilled to be a part of this prestigious event, which played host to talented sportspersons such as Caroline Wozniacki and Alexandra Dulgheru. As the Official Research Partner, Spire’s Malaysia team conducted a total of 500 survey interviews with the spectators and generated fact-based research insights aimed at improving the event arrangements in the coming years. Spire’s long-standing association with this world-class event attests to the quality of the research it has provided. https://www.sp...

The Indonesian Elections – Will it change the business landscape?

Since 1998, Indonesia has become one of the most dynamic and successful democracies in Southeast Asia today. Though it has navigated the global financial crises of the past five years relatively unscathed, infrastructure bottlenecks and regulatory hurdles have held back the country’s economic potential. How will the upcoming parliamentary and presidential elections impact the Indonesian economy and the companies operating in it? Indonesia may become the world’s 7th largest economy by 2030. A growing young population, bountiful natural resources along with an expanding consumer base will help sustain growth. Indonesia’s 2014 elections have been touted by some observers as the country’s most important since 1955. What is at stake? 1. Economic growth Elections do have the ability to kick-start growth by boosting business and consumer confidence in ways that defy normal economic calculations. Witness the surge in confidence that accompanied the election victory of Japan...

Is a Korean peace treaty on the cards?

The historical and unprecedented meeting between the two leaders of Korea is a monumental development. Can both leaders use this opportunity enhance geo-political stability and open up new economic development possibilities? Leon Perera, CEO of Spire Research and Consulting, shared his thoughts in The Business Times – Views from the Top section on 7 May 2018. Marking a remarkable change, the unprecedented meeting between the leaders of the two Koreas underlines the possibility of a peace treaty and denuclearization agreement. However, Perera expressed scepticism about North Korea’s commitment to completely renounce nuclear strike capability against Japan and South Korea, since this is the only factor ensuring regime survival. World leaders need to take this chance to limit the North’s nuclear capability while accepting that it may never be completely voided, bring the North into the global framework and work towards economic development on the Korean peninsula. Read...

The Knowledge to Decide

Search This Blog