Skip to main content

The Great ‘Made in China’ brand revamp

As a global manufacturing hub, China is now trying to break out into new, higher value-added product development. Is “Made in China” ready for a brand facelift? Spire Research and Consulting shared its insights, published on the US Consumer Electronics Association’s blog.


China is emerging as the largest market for tablets and personal computers. Home-grown Chinese brands such as a Lenovo and Huawei have successfully gone global. Some of these Chinese brands are breaking the old ‘Made in China’ image and taking it to a whole new level. What factors bred this success?
Several entrepreneurs have built distinct brand images to achieve global success based upon the founder’s vision of the future. Examples include Jack Ma of Alibaba Group, Robin Li of Baidu and Pony Ma of Tencent. Their zeal for excellence and innovation, as well as their colourful personalities, have helped them gain mindshare among consumers, both local and global.
Many Chinese firms have proven to be experts at vertical and horizontal integration. Take Tencent for example. What began as the launch of a simple, ICQ instant messenger has, over time, led to the addition of a new range of products like QQ Games – the largest online gaming platform in China. As a result, sales revenue increased by 34% during the first three quarters of 2014.
Chinese companies have pioneered interesting new business processes for the middle-income Chinese market and are now taking these processes to other middle-income markets world-wide. For instance, AliExpress – launched by Alibaba in 2010 – allows small Chinese sellers to connect with international consumers. AliExpress was reportedly the most commonly visited e-commerce website in Russia in July 2014.
These market players, and the innovative culture they represent, are ensuring that the “Made in China” label will continue to evolve into something that is more synonymous with innovation and quality, as the “Made in Japan” and “Made in Taiwan” labels did for previous generations of global consumers.
Labels:

Comments

Post a Comment

Popular posts from this blog

IT investments to pour into India’s healthcare sector

India’s IT association Nasscom and GE Healthcare have forged a strategic partnership to co-create solutions for healthcare challenges through digital applications, remote and connected care among others. The partnership aims to provide cheaper, faster and more effective solutions for treating diseases while revolutionizing the relationship between medical professionals and patients to empower patients. Will tech investments digitalize healthcare in India? Get more information :  https://www.spireresearch.com/newsroom/spirethoughts/it-investments-to-pour-into-indias-healthcare-sector/
Post a Comment
Read more

Africa’s aviation sector opens up

When the African Union (AU) launched the Single African Air Transport Market (SAATM) in January this year, it finally opened up Africa’s skies. 23 signatories on board, though another 32 AU members are yet to sign on. SAATM’s launch is a part of AU’s Africa 2063 project, which is a commitment to intra-continent development. If a common regulatory framework is put into place, this could benefit intra-continental travellers immensely, thus boosting commerce and tourism flows among African countries. Will Africa become the world’s next big aviation market? Read more here:  https://www.spireresearch.com/newsroom/spirethoughts/africas-aviation-sector-opens-up/
Post a Comment
Read more

Spire speaks on ICT sector at the GATES Vietnam ICT Channel Summit in Da Nang

Spire was honored to participate in the GATES Vietnam ICT Channel Summit 2019 as Event Partner. The Summit was held on 11-13 December, in Da Nang. Japnit Singh, Deputy Chief Executive Officer of Spire Group, shared his insights on scope and opportunities. Japnit discussed how the ICT sector in Vietnam holds lucrative opportunities. The country boasts the fastest growing economy in South-East Asia with around 13% GDP (Gross Domestic Product) growth for manufacturing from FDI (Foreign Direct Investment) in 2018. With the 4th fastest download speed in ASEAN, Vietnam’s digital economy continues to grow. E-commerce growth is expected to be 14% from 2019 to 2023, with 97% of online purchases executed through mobile phones. The government’s Digital Economy 2020 plan aims to promote smart cities across the country by 2030. Regulatory reform aims to ease digitization in the government and encourage local businesses to adopt technology. To that end, the government plans to is...
Post a Comment
Read more

Spire and YCG hold seminar on partnering Vietnamese firms

O n 15 March, Spire and Yamada Consulting Group (YCG) jointly organized a breakfast seminar in Singapore for Japanese speakers, to share insights on Mergers & Acquisition (M&A) deals in Vietnam and investment trends for market entry. An English language seminar on the same theme was held the next day. The speakers were Leon Perera, Chief Executive Officer of Spire Research and Consulting, Eiji Asano, incoming Director for YCG Vietnam and Hafidz Omar, Senior Manager at Spire Research and Consulting. The speakers discussed the impact of growing Foreign Direct Investment (FDI) as well as the keen interest in Mergers & Acquisitions (M&A) in Vietnam. Vietnam’s economy racked up a USD15 billion positive trade balance from 2015 with manufacturing, metals and textiles as the top export industries. Most of Vietnam’s FDI came from Asian countries like the Republic of Korea, China and Singapore. The speakers discussed pull factors for investors, like competitive ...
Post a Comment
Read more

The Trump Presidency: One year on

One year since President Trump took office, what has been the impact for businesses in Asia? Leon Perera, CEO of Spire Research and Consulting, shared his thoughts in The Business Times – Views from the Top section on 27 November 2017 on the impact on global economy. Thus far, Donald Trump’s Presidency has not been bad for the American stock market and the US dollar. However, the expected infrastructure spending and tax cuts, which drove stock market exuberance in 2016, are still far from being realized and could well be at risk. Perera opined that President Trump’s withdrawal from the Trans-Pacific Partnership (TPP) has caused a strain in global trade relations and has raised the risk of trade frictions. President Trump has also overseen a decline in US influence in the Middle East and Asia. However, the basic fundamentals of the US economy remain strong thanks to its world-class universities, innovative companies, confident consumers, a strong start-up sector as well ...
Post a Comment
Read more