The Great ‘Made in China’ brand revamp

As a global manufacturing hub, China is now trying to break out into new, higher value-added product development. Is “Made in China” ready for a brand facelift? Spire Research and Consulting shared its insights, published on the US Consumer Electronics Association’s blog.

China is emerging as the largest market for tablets and personal computers. Home-grown Chinese brands such as a Lenovo and Huawei have successfully gone global. Some of these Chinese brands are breaking the old ‘Made in China’ image and taking it to a whole new level. What factors bred this success?

Several entrepreneurs have built distinct brand images to achieve global success based upon the founder’s vision of the future. Examples include Jack Ma of Alibaba Group, Robin Li of Baidu and Pony Ma of Tencent. Their zeal for excellence and innovation, as well as their colourful personalities, have helped them gain mindshare among consumers, both local and global.

Many Chinese firms have proven to be experts at vertical and horizontal integration. Take Tencent for example. What began as the launch of a simple, ICQ instant messenger has, over time, led to the addition of a new range of products like QQ Games – the largest online gaming platform in China. As a result, sales revenue increased by 34% during the first three quarters of 2014.

Chinese companies have pioneered interesting new business processes for the middle-income Chinese market and are now taking these processes to other middle-income markets world-wide. For instance, AliExpress – launched by Alibaba in 2010 – allows small Chinese sellers to connect with international consumers. AliExpress was reportedly the most commonly visited e-commerce website in Russia in July 2014.

These market players, and the innovative culture they represent, are ensuring that the “Made in China” label will continue to evolve into something that is more synonymous with innovation and quality, as the “Made in Japan” and “Made in Taiwan” labels did for previous generations of global consumers.

https://www.spireresearch.com/newsroom/media/the-great-made-in-china-brand-revamp/

Comments

Egyptian-Israeli gas deal to boost bilateral trade

A USD15 billion deal has been announced between Israel and Egypt to export natural gas. Israel’s Delek Group has signed an agreement to supply 64 billion cubic meters of gas in a span of ten years to Egypt’s Dolphinus Holdings. The deal is considered a milestone ever since the 1979 peace accord, bringing Egypt a step closer to becoming a regional energy hub. However, the transportation of natural gas from Israel to Egypt is a challenge given the security risks. Will the Egypt-Israel gas export deal usher in a relationship of bonhomie and economic co-operation? Read more here: https://www.spireresearch.com/newsroom/spirethoughts/egyptian-israeli-gas-deal-to-boost-bilateral-trade/

Spire speaks on Omni-channel strategies for Indonesian retailers

Spire was honored to participate in the Samsung Top Achiever Retailer (STAR) event held on 22 August, in Jakarta. Albertus Edy Rianto, Senior Manager, Spire Indonesia, shared his insights on the significance of Omni – channel strategies for mobile phone retailers. Albertus discussed offline-to-online strategy, where multiple channels merge to help target customers across various channel platforms. He elaborated that more than 80% of Indonesian mobile phone retail sales in 2020 will still occur at physical outlets. However, 71% of Indonesians browse online for a while prior to shopping at a physical store. Factors that influence customers include better delivery conditions, storefront apps for better sales and even packaging. As customers become more tech-savvy and demanding, more consideration will be given to innovative payment processes and browsing more than one channel to make a purchase. As far as online purchases are concerned, 25% of customers still feel ...

Asia-Pacific nations poised to sign the world’s largest multi-lateral trade agreement, RCEP, in 2020

After six years of negotiations, more than a dozen countries in the Asia-Pacific are poised to sign the world’s largest trade agreement, known as the Regional Comprehensive Partnership (RCEP), in 2020. This agreement would boost commerce among participating countries by lowering tariffs as well as standardizing customs rules and procedures. The RCEP will widen market access, especially for those countries that do not have existing many bilateral trade agreements in place. Will India pay a price for its decision to stay out of the RCEP? Read more: https://www.spireresearch.com/newsroom/spirethoughts/asia-pacific-nations-poised-to-sign-the-worlds-largest-multi-lateral-trade-agreement-rcep-in-2020/

Prison ankle bracelets are all the rage in Brazil

With about 622,000 inmates, Brazil is home to Latin America’s largest and the world’s fourth largest prison population. Around 32,000 criminals sport one of the many types of ankle bracelets being used. Many others are on a waiting list. The authorities estimate that they can save anywhere from USD12,000 to USD 72,000 a year for every tagged inmate removed from prison. Will ankle bracelets allow more prison inmates to serve their sentences from home? https://www.spireresearch.com/newsroom/spirethoughts/prison-ankle-bracelets-are-all-the-rage-in-brazil/

Germany: The Eurozone’s economic powerhouse

Germany is the fourth largest global economy today. Its exports amounted to EUR107 billion in March 2015 – an all-time high since the 1950’s. Despite being the only European nation with a strong manufacturing base and rising employment rate, will Germany succeed to drive Eurozone’s stagnant economy? And what lessons does Germany’s economic success hold for the rest of the world? Germany’s resurgence With the second lowest unemployment rate in the European Union (EU) at 5.3 per cent, Germany’s economy has survived many setbacks. The economic success dates back to the Industrial Revolution due to the early adoption of coal production and rail transportation. Moreover, the fall of the Berlin Wall – the reunification of West and East Germany – and the expansion of the EU created huge market opportunities for Germany. Often regarded as the ‘Sick man of Europe’, Germany had almost lost hope of returning to rapid economic growth, undergoing recessions in 2003 and a dismal 1.2 p...

The Knowledge to Decide

Search This Blog