As a global manufacturing hub, China is now trying to break out into new, higher value-added product development. Is “Made in China” ready for a brand facelift? Spire Research and Consulting shared its insights, published on the US Consumer Electronics Association’s blog. China is emerging as the largest market for tablets and personal computers. Home-grown Chinese brands such as a Lenovo and Huawei have successfully gone global. Some of these Chinese brands are breaking the old ‘Made in China’ image and taking it to a whole new level. What factors bred this success? Several entrepreneurs have built distinct brand images to achieve global success based upon the founder’s vision of the future. Examples include Jack Ma of Alibaba Group, Robin Li of Baidu and Pony Ma of Tencent. Their zeal for excellence and innovation, as well as their colourful personalities, have helped them gain mindshare among consumers, both local and global. Many Chinese firms have proven to be experts ...