Is Asia’s silver market still young?

Ageing populations remain a key trend in most East Asian countries. Many age-friendly and accessible products are available on the market. What new frontiers are yet to be explored in Asia’s silver market? Leon Perera, Chief Executive Officer of Spire Research and Consulting, shared his views in The Business Times – Top Stories on how marketers should tackle Asia’s silver market.

According to the Asia-Pacific Silver Economy Business Opportunities Report 2013, the projected household savings of over-60’s senior citizens is set to reach USD974 billion in Japan, USD37 billion in Singapore and USD148 billion in South Korea by 2017. At the same time, senior citizens in their mid-60’s and younger – otherwise known as baby boomers – are often healthier, wealthier and better educated. They also tend to have diverse tastes and aspirations which marketers can tap into.

Perera opined that it is crucial to develop standards in elderly nutrition, eldercare and living conditions in homes and the wider community, especially in adherence to the Silver Industry Standards Committee (SISC), to help stimulate growth in this sector. As companies address these standards by developing age-appropriate products and services, they will both contribute to the economy as well as address the unmet needs of older people.

An example of an industry that is full of service providers who are ready to cash in on this sector is the travel industry. Perera discussed the gradual rise in spending and higher frequency of travel purchases amongst senior citizens, in comparison to other age groups. According to Chan Brothers Travel, bookings by seniors have increased 10% yearly; illustrating the great potential of Singapore’s fast-ageing population.

At the same time, virtual retirement villages are also mushrooming in Singapore, such as Asia’s first – Aspire 55. These providers offer an activity hub – also known as a well-being innovation lab – which provide social, care and health services. The only constraint is that members continue to live in their own homes instead.

Many marketers are still ambivalent about jumping into the silver market as it is viewed to be of low economic value. But this will change over time as marketers bow to the inevitable.

https://www.spireresearch.com/newsroom/media/is-asias-silver-market-still-young/

Comments

FIFA World Cup 2018 holds lessons for successful team building

The FIFA World Cup 2018 is widely seen as one of the best World Cups in recent memory, with many surprises and goals aplenty. One talking point was the role of teamwork as opposed to just superstar talent. What lessons can businesses learn from the beautiful game? Leon Perera, CEO of Spire Research and Consulting, shared his thoughts in The Business Times – Views from the Top section on 23 July 2018. As World Cup fever draws to an end, the game lived up to its hype with breath-taking goals and outstanding performances. Perera highlighted the role of 'team effort' over mere individual talent, which was evident in the early failure of teams with world-class superstars like Argentina and Portugal. Perera also pointed out the importance of investing in new talent pipeline development, which paid rich dividends for France, the winning team and also one of the youngest teams in the World Cup. The game also highlighted the role of risk-taking. A relentless approach t...

Raising a glass to India’s wine market

India is not famous for its wine, but the nation does have a viticultural industry that has been producing wine for centuries. This industry suffered a major setback only in the 19th century when phylloxera – a wild pest – destroyed countless vineyards. Nonetheless, a few entrepreneurs in India are now taking great pains to restore the Indian wine industry, setting their sights on the massive vineyard spreads across Nashik, Maharashtra. This is where Rajeev Samant founded Sula Vineyards in 2002 – making a noteworthy entry into the global wine market. Amongst the first in India to be featured in Wine Spectator – a renowned industry magazine – his company currently holds 65% of the country’s wine market, making him the top wine producer in India. Will India’s entrepreneurs succeed in placing India on the world wine map? https://www.spireresearch.com/newsroom/spirethoughts/raising-a-glass-to-indias-wine-market/

Side Click: Are you under the surveillance camera?

Identifying VIPs with strong purchasing power is crucial to retail success. More often than not, retail staff fail to do this in time. Facial recognition technology can help prevent this. But does it put our privacy at risk? With high-spending customers making out-sized contributions to retail profitability, it is increasingly crucial for retailers to provide personalized customer service the minute a VIP customer sets foot in the store. For instance, Katie Holmes reportedly spent USD100,000 on a fashion makeover and USD14,200 on lingerie alone in 2012! This is where identification technology can play a role. NEC, a Japan-based ICT vendor, has developed an identification application based on a facial recognition system – comparing the individual’s facial features against its database, and sending prompts when a match is identified. The initial purpose of the application was to help identify terrorists and criminals , but it was subsequently adapted to the retail setting....

Spire appointed as Official Research Partner to the BMW Malaysian Open for the fourth consecutive year

Spire was honored to be appointed as the Official Research Partner of the BMW Malaysian Open for the fourth consecutive year. The 2015 BMW Malaysian Open – the sixth edition of the Malaysian Open – was held from 28 February to 8 March 2015 at the Royal Selangor Golf Club in Kuala Lumpur, Malaysia. The event gathered 13,815 spectators from across the region. Together with the Women’s Tennis Association (WTA) Tour and the Lawn Tennis Association of Malaysia (LTAM), Spire was thrilled to be a part of this prestigious event, which played host to talented sportspersons such as Caroline Wozniacki and Alexandra Dulgheru. As the Official Research Partner, Spire’s Malaysia team conducted a total of 500 survey interviews with the spectators and generated fact-based research insights aimed at improving the event arrangements in the coming years. Spire’s long-standing association with this world-class event attests to the quality of the research it has provided. https://www.sp...

The Indonesian Elections – Will it change the business landscape?

Since 1998, Indonesia has become one of the most dynamic and successful democracies in Southeast Asia today. Though it has navigated the global financial crises of the past five years relatively unscathed, infrastructure bottlenecks and regulatory hurdles have held back the country’s economic potential. How will the upcoming parliamentary and presidential elections impact the Indonesian economy and the companies operating in it? Indonesia may become the world’s 7th largest economy by 2030. A growing young population, bountiful natural resources along with an expanding consumer base will help sustain growth. Indonesia’s 2014 elections have been touted by some observers as the country’s most important since 1955. What is at stake? 1. Economic growth Elections do have the ability to kick-start growth by boosting business and consumer confidence in ways that defy normal economic calculations. Witness the surge in confidence that accompanied the election victory of Japan...

The Knowledge to Decide

Search This Blog